Sticking Power By, Bob Lefsetz

October 17, 2014

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The hardest challenge facing musicians today is getting people to listen to their new music. Awareness campaigns are a thing of the past. They make people know you’ve got new music, but it doesn’t make them listen to it, at most it gets them to sample a few seconds of a track. Which is fine […]

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Ignorance. By, Bob Lefsetz

September 24, 2014

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1. If you’ve got a contract and you’re using an aged handset, the joke’s on you. Built into every cellphone contract is payment for the device. Just like there’s no such thing as a free lunch, there’s no such thing as a free cellphone. Get a new one every two years. And now, if you’re […]

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Weird Al’s Album By, Bob Lefsetz

July 24, 2014

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Ben Sisario wrote the definitive statement in the “New York Times”:http://nyti.ms/UpCDRQ The most important element of the above article is the sponsorship story. Weird Al didn’t see sponsorship as a way to rip-off corporations to enhance his bottom line, he saw it as a way to broaden his audience. Al literally piggy-backed on his sponsors, […]

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Digital Presence. By, Bob Lefsetz

July 24, 2014

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1. DIGITAL HOME A. Wikipedia Your goal is to be big enough to have a Wikipedia page. It’s the first place newbies go to learn about you. It’s got the imprimatur of authority, people believe what they read, however inaccurate the details may be. We live in an information age and what we want most […]

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Problem. By, Bob Lefsetz (www.Lefsetz.com)

July 19, 2014

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I’m sick and fucking tired of armchair quarterbacks e-mailing me what they think is a hit, adjudicating while knowing nothing. Want to know what’s a hit? ARIANA GRANDE’S PROBLEM! Huh? That’s right, welcome to today, where you’ve got a bunch of pontificating blowhards angry the world doesn’t conform to their desires when the truth is […]

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Paste Magazine’s Interview With Steve Stoute – 7/9/14

July 10, 2014

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From Steve Stoute’s interview in Paste Magazine, the night before the Emmy Awards, speaking about the Emmy nomination of VH-1’s The Tanning Of America documentary that he executive produced: Although the culture continues to soar, there are still problematic aspects. Women are barely visible (or, primarily visible in some troubling ways). But, admittedly, things are […]

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Money. By, Bob Lefsetz

July 9, 2014

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The problem is you’re not paying. Every day I’m spammed by bands. Acts that want my attention. That are bitching how the system is unfair and they can’t get paid by Spotify. But the truth is in the past they’d have to pay to play. I’m not talking at the gig, but in terms of […]

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