Weird Al’s Album By, Bob Lefsetz

July 24, 2014

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Ben Sisario wrote the definitive statement in the “New York Times”:http://nyti.ms/UpCDRQ The most important element of the above article is the sponsorship story. Weird Al didn’t see sponsorship as a way to rip-off corporations to enhance his bottom line, he saw it as a way to broaden his audience. Al literally piggy-backed on his sponsors, […]

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Digital Presence. By, Bob Lefsetz

July 24, 2014

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1. DIGITAL HOME A. Wikipedia Your goal is to be big enough to have a Wikipedia page. It’s the first place newbies go to learn about you. It’s got the imprimatur of authority, people believe what they read, however inaccurate the details may be. We live in an information age and what we want most […]

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Problem. By, Bob Lefsetz (www.Lefsetz.com)

July 19, 2014

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I’m sick and fucking tired of armchair quarterbacks e-mailing me what they think is a hit, adjudicating while knowing nothing. Want to know what’s a hit? ARIANA GRANDE’S PROBLEM! Huh? That’s right, welcome to today, where you’ve got a bunch of pontificating blowhards angry the world doesn’t conform to their desires when the truth is […]

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Paste Magazine’s Interview With Steve Stoute – 7/9/14

July 10, 2014

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From Steve Stoute’s interview in Paste Magazine, the night before the Emmy Awards, speaking about the Emmy nomination of VH-1’s The Tanning Of America documentary that he executive produced: Although the culture continues to soar, there are still problematic aspects. Women are barely visible (or, primarily visible in some troubling ways). But, admittedly, things are […]

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Money. By, Bob Lefsetz

July 9, 2014

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The problem is you’re not paying. Every day I’m spammed by bands. Acts that want my attention. That are bitching how the system is unfair and they can’t get paid by Spotify. But the truth is in the past they’d have to pay to play. I’m not talking at the gig, but in terms of […]

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Rules. By, Bob Lefsetz

July 7, 2014

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THERE ARE NO RULES IF SOMETHING IS GREAT “I cried when I wrote this song Sue me if I play too long” “Deacon Blues” Steely Dan There were no singles on “Aja.” Fans didn’t want a jazz-influenced rock album. But “Aja” sold prodigiously upon release and is considered a classic today despite breaking all the […]

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Trickery. By, Bob Lefsetz

June 24, 2014

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That’s Yahoo’s new business model. To sneak in advertorial amongst the real posts to try to get you to click on them so they can make money. And you wonder why no one trusts the press. David Carr did a good article about that today: “A Novel Lays Bare Media Ills”: http://nyti.ms/1qsC5pz Which is why […]

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