Why Aren’t I More Successful As An Artist?

November 21, 2014

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By, Wendy Day The Question: I’m an indie/unsigned artist..I’ve been doin’ things for some years now but I have never really found any true success from it, and I need for that to change..I want to take my career to the next level. If you can help in any way, please feel more than free […]

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Today’s Rules. By, Bob Lefsetz

October 27, 2014

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SINGABILITY/CATCHABILITY You want to create an earworm, something that gets into someone’s head that they can’t get out. Doesn’t matter if it’s stupid, it’s just got to be addictive. DANCEABILITY If it can’t be played at the club, if it doesn’t induce booty-shaking, you’re on the wrong track. MAKE IT SHORT So people repeat it […]

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Execution. By, Bob Lefsetz

October 23, 2014

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1. Ideas are a dime a dozen, execution is everything. 2. We do not live in a pitch economy, almost no one is buying ideas, they’re buying companies, they’re buying something active that is generating capital. 3. We’re all Missourians today, that’s right, we all live in the SHOW ME state. We want to see […]

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Sticking Power By, Bob Lefsetz

October 17, 2014

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The hardest challenge facing musicians today is getting people to listen to their new music. Awareness campaigns are a thing of the past. They make people know you’ve got new music, but it doesn’t make them listen to it, at most it gets them to sample a few seconds of a track. Which is fine […]

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Ignorance. By, Bob Lefsetz

September 24, 2014

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1. If you’ve got a contract and you’re using an aged handset, the joke’s on you. Built into every cellphone contract is payment for the device. Just like there’s no such thing as a free lunch, there’s no such thing as a free cellphone. Get a new one every two years. And now, if you’re […]

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Weird Al’s Album By, Bob Lefsetz

July 24, 2014

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Ben Sisario wrote the definitive statement in the “New York Times”:http://nyti.ms/UpCDRQ The most important element of the above article is the sponsorship story. Weird Al didn’t see sponsorship as a way to rip-off corporations to enhance his bottom line, he saw it as a way to broaden his audience. Al literally piggy-backed on his sponsors, […]

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Digital Presence. By, Bob Lefsetz

July 24, 2014

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1. DIGITAL HOME A. Wikipedia Your goal is to be big enough to have a Wikipedia page. It’s the first place newbies go to learn about you. It’s got the imprimatur of authority, people believe what they read, however inaccurate the details may be. We live in an information age and what we want most […]

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