Putting Together A Strong Team

Posted on April 7, 2013 by


By, Wendy Day (www.IndustryReport.com is one of my Blogs)

The foundation for any successful career is built through having a strong team. If you know your strengths and hire your weaknesses, you will be in a better position to excel. Nothing catapults a career forward better than a like-minded team where each person moves in unison to propel the artist’s career forward.

A team consists of:
+ a manager,
+ an entertainment attorney,
+ a booking agent,
+ an accountant,
+ a publicist, and
+ an Internet specialist/guru

The manager is the backbone of the team. He or she is in place to handle the day to day business for the artist. The manager and artist create the vision of the artist’s career together and then the manager steers the artist’s career towards achieving those goals. A manager is paid 15% to 20% of the artist’s entertainment income.

An entertainment attorney is the person responsible for the contracts and all legal paperwork. There are many kinds of attorneys–make certain you choose an entertainment attorney with experience in the type of deals you plan to do. For me personally, I choose entertainment attorneys with power and access to the heads of labels (these lawyers are almost all based in NY and L.A.) because I want my lawyer to be more powerful than me and have great relationships where I might not.

Just because a lawyer is popular doesn’t mean he or she is the best. Some are all about the money, some are in bed with the labels, and some are artist friendly and care. The best attorneys will explain everything to you in detail and advise you of the pros and cons of each opportunity. Lawyers get paid on an hourly basis ($300 to $500 an hour on average) or they get paid 5%-10% of the deals they negotiate for you.

A booking agent handles the booking of your shows. They work closely with the manager to get the artist on a tour, and to book spot dates at a fair rate. They have great relationships with promoters and venues. Legitimate booking agents are paid 10% of the show income, and usually take their total fee out of the front end (the guarantee). You can read more about Booking Agents here: http://bit.ly/13VaWDZ

An accountant handles the quarterly tax payments and your budgets. They pay your team for you (no one on your team should ever touch your money except a booking agent who receives the show guarantee and then sends the amount less booking fee to the accountant). They can be paid by an hourly fee or 5% of your income.

A publicist is the artist’s mouthpiece who tells the media and blogs what’s happening with the artist. They need a story to tell about the artist. It’s very much a building process, but the more an artist stands out, the more coverage he or she will get. I consider a publicist a member of the team because the artist needs someone to amplify what he or she is doing to the media. It’s good to have someone on board to tell your story to the media and to help do damage control if something goes awry. Publicists are paid monthly, and can charge anywhere from $500 a month to $10,000 a month.

The last member of the team is the person who understands social media, search engine optimization, and all things website related. It’s important to have an attractive and informative website that’s easy to navigate and that loads quickly on computers or mobile devices. Social media should be consistent with the artist’s website and easy to find. Fans want to see all aspects of the artist’s life these days to feel a bond with them. Fans support artists they can relate to!

Knowing when to hire the team is the hardest aspect of putting the team together. Until the artist has some traction and some popularity, it may be difficult to attract the best professionals. You want the best people you can find helping to push your career forward. It’s best to put off choosing your team until their is some income potential for them. While you do want a team that believes in you as an artist, it’s important to remember that this is a business and as such, professionals get paid for the work they do.

At the end of the day, even though your team operates like a unit, they all work for you. What you say, goes. So if there is a toxic member, they need to be replaced quickly before they poison the entire team. Nothing breeds faster than unhappiness. If you need to fire someone, do it quickly and fairly. You need to handle what comes up professionally, fairly, and with intelligence. You’re only as good as your weakest team member.


SlavesNoMore.com is a music business education website that offers information and a self-study opportunity on a monthly basis.  Our mission is to supply current, practical advice that artists can directly apply to their careers, to help them get to the next level cost effectively, efficiently, and realistically.   The music industry has many pitfalls and the trial and error process for self-discovery is very costly and time consuming.  There are no instant success solutions, and while there are many routes to success in the music business, educating yourself as to how to succeed and build a sustainable career is an artist’s best course of action.
SlavesNoMore.com offers information, ideas, solutions, and real world examples for struggling artists to help them sell their music, build a fan base, and gain exposure within their region, after they properly set up, organize, and structure their businesses. While there are no guarantees on the level of success an artist can achieve, SlavesNoMore helps supply today’s talented artists with the information, knowledge, and access needed to build a successful career in today’s urban music business.  
SlavesNoMore.com was founded by industry veteran, Wendy Day, as an on-line educational monthly learning system for artists who are serious about their careers and willing to work efficiently to win. Coming May 1… for the unbelievably low price of $5.99 a month if you join now. You can cancel at anytime after the first month. Interested? Email me at Join@SlavesNoMore.com.


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