Garnet always described himself as hip hop. It was the greatest compliment anyone could give him. He was raised in hip hop, lived hip hop, and suffered in hip hop these past few years. He was one of the greatest communicators I’ve met, with an ability to explain how he felt in mere words. He often confided to me his innermost thoughts, feelings, and struggles. This was only in the past 5 years or so though. Prior to becoming my good friend, he was my respected peer who was great at his job and extremely likable. Just a cool person.
I met Garnet early in my career when he was working at PayDay Records, I believe. Or maybe it was Tommy Boy. The truth is, I don’t remember when or where I met Garnet, he was just always there. We spoke on panels and hung out at industry events together. He always dressed so fly that he stood out the way rappers do, and was always a great mixshow radio promoter. He was extremely good at his job and a kind human being–two things that are rare enough in the music business to make him stand out.
One of the reasons I brought Cash Money to Mel Lewinter at Universal in the summer of 1997 was because of their marketing department (Jean Riggins) and their radio department (Garnet Reid worked the all-important mixshow promotions). I often shared this insight with Garnet after he moved here to Atlanta. It never went to his head and he always touted the team efforts of everyone at Universal in Cash Money’s delirious success, but I knew better. There was a small number of people who made the difference in the success of the Cash Money artists and he was one of the select few–the ones who really mattered are not the ones who took credit publicly.
I lost touch with Garnet when he was working with JMJ Records at the time of Jam Master Jay’s murder. Garnet credited that event with what he felt was the downturn of his career in hip hop. I didn’t see his life from the same point of view. To me, he was always successful just not as wealthy as he should have been based on the successes he built. Who better to understand this than me!
Around 2011 or so, life grew challenging for Garnet. It was somewhere around then, late at night, when my phone rang. I answered, surprised, because he wasn’t one to call me so late. We weren’t that close, yet. He was sitting in his backyard, depressed from a betrayal and the break up of a relationship. He confided in me that he no longer wanted to live. I was not prepared for that call but refused to hang up. I somehow comforted him that night and begged him to get help. He felt no one could help him be relevant again in an industry changing faster than he could accept. He tried starting a blog, but his interest lay in 1980s and 90s hip hop from New York. He was unable to eek out a living with so narrow a niche decades later, and truthfully he didn’t know how to monetize it.
His Mother passed away and he still felt a huge void from the loss of his brother many years prior. As his ability to earn income in the music industry spiraled downhill, be became frustrated. He often spoke about the industry folks he helped when they were struggling, but he felt he couldn’t get the same help in return. He wasn’t looking for a hand out, just for a project or two to stave off foreclosure. He couldn’t find a way to make ends meet. After losing everything, he moved to Florida and took a stab at the fashion industry, and from there went to Los Angeles for a year or two. Garnet never seemed to find a fit for himself–the true hip hop fan from Queens. He still saw himself as Garnet the mixshow promoter and he loved his DJ friends. It’s all he wanted to do. He kept in touch with everyone who mattered to him, regularly. Truly an amazing skill that I coveted.
He arrived back in Atlanta with a renewed energy after Los Angeles. He went out on a promo tour by himself that he named the Catfish Tour. It reconnected him with DJs in Louisiana, Texas, Mississippi, and Alabama. He began promoting independent songs to DJs again. Getting back to his roots allowed a limited happiness into his life. The industry was steadily changing and he knew it. Although there was an increased focus on independents, there was reduced work for mixshow guys. With the growing importance of streaming, he briefly toyed with the idea of promoting songs to playlist curators, but the idea of leaving his DJs behind wasn’t exciting to him.
Garnet also grew frustrated by the amount of scams occurring from some of his promotion peers. By them taking people’s money and not delivering, it was pushing potential clients to 2 or 3 indie radio promoters and making it hard for Garnet to find work even though he was not shady. Those few legitimate working radio promoters had their go-to guys in place for mixshow and he felt there was no room for him. Garnet felt this was problematic and he voiced it consistently. More and more people in the industry stopped taking his calls. Regardless, very little work came his way which was surprising based on his connections and work ethic.
Around the holidays, Garnet began dating. Years had passed since his last relationship which didn’t end well for him. I was excited to see him living life again even if it offered some frustrating moments for him. We spoke for 2 hours at the beginning of March and he seemed happy. It was the first conversation we’d had in a long time where he didn’t express his frustration about the music industry. We talked about his new relationship and a new project he would be managing. It was awesome to hear a glimmer of excitement in Garnet’s voice.
Yesterday, Garnet passed away at 48 years young after searching for over a decade for a new place in hop hop to fit in. I believe he gave up. He would have been humbled by the out pouring of love at his passing on social media. He also would have found it corny because of the amount of people expressing grief at his loss when they stopped taking his calls years ago.
On the personal tip, I loved Garnet and I lost a friend who loved me dearly. Not an industry friend, but a real true friend. There wasn’t a superficial bone in Garnet’s body. I’m comforted by the loving posts from those who knew and loved him. I can’t replace Garnet. It’s extremely hard to find people who love me for me. Plus, there are so few of us “industry vets” left. I can count on 2 hands the number of people who started when I did in this industry and who are still left making a living in this business. I have felt some of the frustrations that Garnet suffered–the abandonment and disloyalty. The difference is that I expected it and he did not. I accepted it and he could not.
The loss of Garnet Reid is painful for so many of us for many reasons. Human beings are so frail. How we cope with loss and frustration is so key. Garnet was an amazing human being who was in pain, and he is at peace now. And somehow, the rest of us will continue on. Rest In Peace, my friend. Finally, you are at peace and I understand. You were an awesome friend. Thank you for that. I’m grateful for every minute we had.
DJ Impact
March 29, 2017
I love you for you Wendy!
This was beautiful!!!
Cyber
March 29, 2017
Yes Wendy, this is definitely 100% of what I was feeling and wanting to say. I didn’t want to say it, but I am glad you penned such an elegant piece for G.
Kym
March 29, 2017
Thank you for writing this about my Daughter Cousin and he was Also my Daughter Godfather she is sick over this
DJ Ekin
March 29, 2017
Well written and thank you for penning it.
Nikkie J
March 29, 2017
Wow, Wendy. Reading your words almost completely mimic a conversation I was having with someone about G last night. I also met G somewhere around 1996-97 and I have so many great memories with him. Lately, our conversations were no less than 2 hours at a time. He expressed his anguish and disappointment. His hopelessness. I felt as though he was giving up and as much as I tried to encourage him to push forward, often times I got the impression that he wanted a sounding board. Someone to hear him out. I knew him when he was up and when he was down. I know of those that wouldn’t take his calls. Those that shrugged him off even though they leaned on him for help when they were trying to “get on”. G helped EVERYONE! He was not an industry acquaintance. He was my friend. I hope you have found peace and contentment G. I love you my friend, my brother. Rest Well. Nikkie J.
Allen Scott Gordon
March 29, 2017
Damn. That was beautiful, Wendy. Thank you for sharing and keeping it 100. Peace Be Upon Garnet’s spirit. Great dude. Fun dude. Compassionate dude.
Ed
March 30, 2017
well said … thank you
Jae Nasdaq
March 30, 2017
Beautifully written. I will miss. My OG.
Thank you for this .
Stacey Haber
March 30, 2017
Sending you a piece of my heart Wendy to replace what was broken in yours.
Stacey Haber The Music Firm
Office +44 (0)1428 723 628 Mobile +44 (0)7895 918 556 Email stacey@themusicfirm.co.uk
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Ray Abram
March 30, 2017
Thank you for this beautiful post Wendy. My condolences for your loss.
nitro n N
March 30, 2017
Thank you for this.
DJ B-Mello
March 30, 2017
Thanks for the words Wendy. You’ve always been on point since as far as I can remember! I’m glad Garnet is at peace finally.
Tamara Bubble
March 30, 2017
Sorry for your loss Wendy. I’ve never met him, but your article about him is beautiful and sad at the same time. I’ve always knew that scammers ruin it for everybody, but I guess I always assumed that the legit ones never struggle bc of word of mouth or their resume. This industry changes so fast that sometimes that’s not enough 😨. May he RIP
~ Tamara
TamaraBubble.com
Kimberly Jo
March 30, 2017
Can’t tell you much I relate to every word in this post. So, thank you Wendy.
I didn’t Garnet well, but it is deeply saddening to know how “alone” he felt in an industry he loved so much, and one that seems NOT to love you back…until you’re gone. Rest well G – you were Hip Hop. Thank you.
Maurice B. Dixon
March 30, 2017
Wow wow wow… Wendy, thank you so much for sharing your testimony!
andre colquhoun
March 30, 2017
Wendy Day Thank you for the memories of Garnet Reid my Brother whom I will miss dearly.
mdatcher
March 30, 2017
Great read Wendy!
dexterhotel
March 30, 2017
Shared. Amazing tribute.
Michael Nixon
March 30, 2017
Thank You Wendy for this Excellent and Superlative Tribute to my Brother Garnet. Congratulations on your Great Success. Your consistency is matched by none. It’s been too long… Miss you. Peace & Blessings!
April
March 30, 2017
Thank you so much for this Wendy! I miss him. He was such a beautiful soul! I will never forget our last conversation talking about the good ‘ol days and how the industry was never the same. Matt created my Mascot logo. They will both always be a part of me. Be well Wendy!
Chris martin
March 31, 2017
Wendy, thank you so very much for a well-written commentary! I greatly appreciate your love and support for Garnet. I do have my regrets in that I spent very little time with him since the passing of our baby brother Matt! I have lost two wonderful brothers and that alone is hard enough to fathom. Again, thank you!
With love and respect,
Chris
Carolyn
March 31, 2017
Spot on, Wendy! Thank you for this. I hope folks see this as a wake up call for how we can better support each other, especially the industry vets.
Cheryl
March 31, 2017
I am Garnet’s first Cousin, we grew up together as children. Your words are Thought provoking. You write with much depth and honesty. Thank you for capturing the spirit of the man. Our family is broken, beyond measure. “Weeping may endure for a night, but joy comes in the morning.” One Love.
Nicole Humes-Stafford
April 2, 2017
Wowww.. So sorry for your loss🙏🏿🙏🏿 I knew Garnet as a child, he was in my 7th & 8th grade class. He was a cool dude, we were very cool back then he always made me laugh…. Sending prayers your way!
Sincere Thompson
April 3, 2017
Thank you for that Wendy. I too had some very candid conversations with Garnett and you’ve summed it up quite well.
natashaalicia
April 6, 2017
I knew Garnet many years ago when I was a teenager. He lived in Bricktown, Queens. We hung out together. He used to take me around. He took me to Marley Mals basement and we watched LL Cool J perform the album he was working on at the time. He performed, “Mama Said Knock You Out” right in the basement in front of me… I was always around those guys: the Run Dmc’s Jam Master Jay’s, Trevor, Jonathan, “tip” …I knew them all. I was like the little sister out there in Queens: Hollis, Saint Albans, Jamaica. Garnet and I crushed on each other but we never dated. There was another man and his ‘crew’ that I ended up with. (Kendu)… I should have chosen Garnet. He had a heart like mine. I wondered about him over the years and this is so ironic because not even a week ago I was feeling nostalgic and he came to mind. I often feel I will die young as well, because this world breaks my heart every day… I don’t know what else to say.
wendyday
April 18, 2017
I wish you had gotten the opportunity to date Garnet. He was heart broken by a woman he dated in 2012 or so. She was living with him so I know he cared greatly for her. She ended up dating the neighbor behind where they lived. When Garnet found out, he was crushed. She moved out of the house she shared with Garnet into the neighbor’s house so he saw them together often which intensified his anguish. Lately, he’d been dating a woman who seemed to run hot and cold with him (his words not mine). She’d be cold and push him away, leaving him to wonder what he did wrong. Just when he assumed they were done, she’d call him up and want to see him. She was the topic of our last phone conversation on March 4. I was encouraged by the fact he was dating again (5 years later) but she wasn’t for him. My hope was he’d find someone who’d support and encourage him, not someone who seemed to have her own issues. He was a kind soul desperately in need of love and understanding.
Sheldon Taylor
April 20, 2021
Hi Wendy, I met Garnet through Facebook. We bonded through hip hop. He spoke highly of you. We had many long phone conversations about music and life. He shared some of his back story with me (mostly family and career). He introduced me to the blog game. I did writing for it while it was up and we kicked around a few potential projects.
He spoke of fairweather industry friends and colleagues and his frustration with finding his way back to the industry. He talked about receiving low-ball job offers after a decade plus in the business. We stayed in contact via text and FB inbox. I went to his page to reach out and found he died a couple weeks earlier. He gave his life to hip hop. This trend of former music execs and industry people dying so young in their 40s and early 50s is horrible. Be well.