The Leaders Of The New School of Rap

Posted on September 5, 2017 by

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By, Wendy Day

The recent successes of streaming and sales are proving the popularity of the new wave of rap music even after years of my generation claiming hip hop is dead and clowning the new generation of artists. While I’m not one to say “I told you so,” I will say that I continue to be excited to see a new generation of artists, their sound, their influence, and their images represent a new and larger fanbase than any generation before.

The bulk of music consumers are purported to be 13 to 26 years old. To expect them to listen to what their parents enjoyed or even a rehashing of older styles is ludicrous. My generation had its own music and sound, and so should every generation.

The great thing about the bulk of music fans today, is that they are no longer attached to just one genre of music. When I was coming up fans either listened to rock ‘n’ roll, country, R&B, OR pop music. Very few people listened to multiple genres of music, and those who did were deemed outsiders. Today it seems, fans are far more well rounded in their choices of music, listening to playlists consisting of all types of music and sounds combined. I love hearing people say “good music is good music!”

And so as each person decides what music is good, it’s no longer up to gate keepers to decide who gets a shot at success and who doesn’t. The fans decide. And fans now have access to all types of music whether dictated by a major label, an independent label, or the artist directly. I love choice. Whether I like YOUR choices or not is irrelevant. I will listen to what I choose, and there’s a plethora of music from which to choose.

The fans have spoken and a new generation of hip hop artist continues coming forth. We can choose to complain or embrace the youth just as every generation who has come before has done.

Me personally, I am excited to see the new leaders move hip hop forward into whatever they want it to become, and to see it spiral, splinter, and morph into whatever else it grows into. I am encouraged to see the power it still holds and the passion still created in this musical art form we helped build and grow.

And lastly, it’s not hard to figure out that with growth and change come displacement. I predict a change in the age of the workers in the music industry at labels, radio stations, DJs, managers, etc. Just like my generation pushed out the R&B focused legends in urban music for hip hop to takeover, I expect to see my generation pushed out to make way for the new! Here’s hoping they do even better than we did!!!

From HipHopDX:

The Top 10 Billboard Top 200 Rap & R&B Albums For The Week Ending 8/31/2017

Note: The first number below is this week’s “total album equivalent units” count, an intersection of album sales, single sales, and streams implemented by Billboard’s new rating system. A pure album sales figure is available in bold in parenthesis and information about each album’s streaming count is available in brackets.

1. Lil Uzi Vert – Luv is Rage 2 – #1 – 135,239 (28,326) [150,572,637]

2. XXXTENTACION – 17 – #2 – 87,411 (17,557) [99,998,965]

3. Kendrick Lamar – DAMN. – #5. – 45,236 (10,360) [42,556,613]

4. A$AP Mob – Cozy Tapes Vol. 2: Too Cozy – #6 – 40,623 (7,629) [47,796,712]

5. Khalid — American Teen — #8 — 33,154 (3,711) [38,025,265]

6. Kodak Black – Project Baby 2 – #9 – 32,732 (1,759) [44,885,378]

7. Logic – Everybody – #11 – 28,074 (4,726) [23,263,013]

8. SZA – CTRL – #14 – 25,095 (2,726) [31,641,513]

9. Post Malone – Stoney – #15 – 23,727 (2,389) [27,571,894]

10. DJ Khaled – Grateful – #17 – 22,830 (2,590) [24,996,471]

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