2018 Statistics :: Hip Hop

Posted on January 9, 2019 by


By, Wendy Day

For the second year in a row, overall music consumption growth was up double digits. 2018’s total music consumption showed a 16.2% increase over 2017, which was a 12.8% growth over 2016. On-demand streaming fueled the growth in both years.

In 2018, hip hop dominated streaming by accounting for a quarter of all streams, and on the two biggest platforms (Spotify and Apple) it accounted for almost 27% of all streams. To put this in perspective, last year hip hop accounted for 22% of streamed music (in 2017), according to Buzz Angle research.

Hip Hop also dominated in video streams over at YouTube, with 22.8% of all streams. This means that out of every 100 streams at Youtube, almost 23 of them were hip hop.

Pop came in second at the audio streaming platforms with 18.5% of all streams but at YouTube, Latin music came in second with 21.8% while pop only accounted for 16.6% of Youtube streams. It would seem that fans of Latin music consume music more from the free Youtube platform than the free or paid streaming platforms currently, although Latin music is growing in popularity on the streaming platforms.

It’s no secret physical sales are declining. Best Buy has even removed CDs for sale from their stores. This is especially true with hip hop where only 3.2% of sales were in the CD format. The fans that purchased the bulk of CDs in 2018 were pop fans who accounted for 27.5% of the CD sales, while rock came in at 24.5%, and country at 16.6% of CD sales.

There were 534.62 billion on-demand audio streams in the US last year, which was up 41.8% from 2017. Music video streams were up 24.3% over 2017 with a total of 274.88 billion streams in 2018. The music business is looking healthy and on an incline again. Overall, CD sales are non-existent in hip hop (3.2% of total sales) in the US, streaming is king, and singles are way more popular than albums.

Half of all music and videos streamed, both album and single songs were 3+ years old or older. It appears people enjoy listening to music they feel is classic in all genres. The music industry calls this music (older than 156 weeks) “Deep Catalog.”

You can be ahead of the curve or behind it. It’s your choice. There’s more than enough research out here to help you make smart financial decisions regarding your music career.

All research from Buzz Angle Music “2018 Year End Report.”

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