Wendy Day

Instructions

October 26, 2021
by wendyday

By, Bob Lefsetz DON’T BOTHER TRYING TO CHANGE SOMEBODY’S MIND Read this article: “Where Facts Were No Match for Fear – Civic boosters in central Montana hoped for some federal money to promote tourism. A disinformation campaign got in the way.” https://nyti.ms/3BgNuSe Then you’ll know it’s hopeless trying to convince people of the truth if […]

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We Are Hiring! Rap/Hip Hop Music Marketing

July 25, 2021
by wendyday

We currently have a fantastic opportunity to join our innovative and highly sought-after company. We need an experienced hip hop/rap Marketing super star for our team. This includes everything that involves reaching potential fans and helping our mostly rap and a few pop clients stand out from all of the other artists and musicians in […]

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WE ARE HIRING! Rap/Hip Hop Music Marketing

July 25, 2021
by wendyday

We currently have a fantastic opportunity to join our innovative and highly sought-after company. We need an experienced hip hop/rap marketing super star for our team. This includes everything that involves reaching potential fans and helping our mostly rap and a few pop clients stand out from all of the other artists and musicians in […]

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Corporations Push Back Against Voting Laws By, Bob Lefsetz

April 3, 2021
by wendyday

I guess corporations really are people. Or at least more powerful than people. And government too while we’re at it. This is a sea change. Used to be government told corporations what to do, and people agitated and protested for change. But people have lost their individual power since the advent of the internet and […]

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Credibility/Authenticity

March 29, 2021
by wendyday

By, Bob Lefsetz Reprinted from Lefsetz.com Speak from the heart, not the head. Go with what feels right. The more you think about it, the greater the chance you’re sacrificing your authenticity. You can play to the audience or yourself. The audience changes, you don’t. Either draw people to you for who you truly are, […]

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Tik Tok Shut Down/Sale

August 3, 2020
by wendyday

By, Bob Lefsetz This is a music business issue. Despite the corroded infrastructure of the twentieth first century music business, based on terrestrial radio and a small number of top of the chart records, the best way to reach the target demo, the youth of today, with music, both old and new, is TikTok. We […]

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Daniel Ek On Streaming Royalties

August 2, 2020
by wendyday

By, Bob Lefsetz “There is a narrative fallacy here, combined with the fact that, obviously, some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough. The artists today that […]

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Reasons To Use A Social Media Posting Calendar By, Wendy Day

April 2, 2020
by wendyday

We are being challenged like never before, both in our professional lives and our personal lives. This is where we either pivot or perish. It’s a absolutely a pivotal moment in our industry and around the world. We need to react with a plan. Many have been comforted and inspired by so many of us […]

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11 Things Artists Need to Know to Break in the Music Business

February 26, 2020
by wendyday

Entrepreneur and author Wendy Day breaks down 11 things artists need to know to get started in the music business. Wendy Day, Feb 17, 2020Reprinted from DJBooth.net Photo Credit: S_K_ The music industry can be a lot of fun. If you do it right, you can achieve the dream of fame. However, there are also […]

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On The Road With Pigface: Tour Management Students Take The Ride Of Their Lives

January 27, 2020
by wendyday

In this piece, rap music industry veteran Wendy Day recounts her experience taking eleven music business students on a sixteen day, sixteen city tour with industrial rock supergroup Pigface. Guest post by Wendy Day, Founder of Rap Coalition, PowerMoves, Artist-Centric, and SlavesNoMore After 27 years working in the rap music business, it’s hard to find […]

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