wendyday

Browsing Archives of Author »Wendy Day«

Reaching Mass. By, Bob Lefsetz

April 22, 2024

You don’t do it through publicity, you do it through the work. In the old days, print publicity was the introduction, now there’s so much in the pipeline that even if it’s seen, it’s not acted upon, and that is the ultimate goal, consumption of the music, that’s where a career begins. You’re best getting […]

Spotify’s Loud & Clear

March 20, 2024

By, Joe Cat (@JoeCattt) This is an analysis of Spotify’s most recent Loud & Clear Annual Music Economics Report released on March 18, 2024, which can be found at https://loudandclear.byspotify.com/ Spotify’s “Loud & Clear” announcement, while seemingly a step towards greater transparency, raises questions about the actual benefits to the broader artist community and the […]

Author’s Equity

March 7, 2024

By, Bob Lefsetz “A New Publisher Promises Authors ‘the Lion’s Share of the Profit’ – Authors Equity is tiny but has big industry names behind it. Its founders hope their profit-sharing approach and experience will entice authors.” Free link: https://shorturl.at/cfwHK Musical artists don’t know how good they have it. After all, they could be AUTHORS! […]

Label Layoffs

March 1, 2024

By, Bob Lefsetz They used to do this when times were bad, but never when times were good. Hell, the three major label groups all keep trumpeting their results, how great they are, then again Bill Ackman has a big position in Universal, which proves the point, it’s all about the stock price baby, the […]

The Game. By Bob Lefsetz

December 19, 2023

PUBLICITY There must be a story, that first and foremost intrigues the writer who believes it will intrigue the reader, otherwise the effort is worthless. Many publicity people will take your money and they’ll send out mailings to people like me who will instantly delete them. If all you want is a listing that your […]

Don’t Boast. By, Bob Lefsetz

August 18, 2023

If you’re telling me how great you are, how you did this or that, what you own, where you’ve been…my eyes start to roll into the back of my head. That’s how you tell someone is an amateur, if they don’t stop telling you how great they are. You’ll know this if you ever encounter […]

Fox News Scandal. By, Bob Lefsetz

February 18, 2023

This is what happens when you tell people what they want to hear. And it doesn’t only happen in politics. Music is one of the worst offenders. It’s built on the premise that anyone can be a star, when this is patently untrue. That’s what people want. Optimism. They don’t want to learn that it’s […]

Lucian’s Letter. By, Bob Lefsetz

January 15, 2023

“Sir Lucian Grainge: Music Needs a New Streaming Payout Model… And We’re Working On It”: https://bit.ly/3iJw91m The model changed. Used to be the major labels controlled distribution and exploitation. It was essentially a closed ecosystem. You needed major distribution or you couldn’t get paid, even if the retailer sold your records. And the majors had […]

10 Things To Do BEFORE Releasing Music Into The Marketplace (Even For Free)

January 2, 2023

By, Wendy Day (video explanation at https://youtu.be/ZXDDRI5zEIM) Have a contractual agreement with the producer who made the beat for your songs. Not only do you need a split sheet, but you need a contract that allows you the right to license the track and explains how and where you plan to use it. The price […]

The Core

October 21, 2022

By, Bob Lefsetz It’s all about your core audience. I know you’ve heard this a zillion times, all that stuff about a thousand true fans, but that’s not what I’m talking about here. Sure, first and foremost you need a fan base, but once you have one, IGNORE THE EXTERNAL, IT’S A WASTE OF TIME! […]