Dear Wale,

February 5, 2017
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Let me start by saying, “I know.” And “it’s not your fault.” This industry can be VERY fake and exceptionally frustrating at times. I’m in my 25th year, and while I’ve had the opportunity to impact many artists and even positively change the lives of quite a few rappers, I can’t imagine having to deal […]

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Spotify Payments. By, Bob Lefsetz

January 11, 2017
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My inbox fills up with both the famous and infamous, the known and the irrelevant, bitching about Spotify payments, they think the Swedish company is the devil. They believe Daniel Ek got rich off the backs of musicians and this wrong must be righted, that there will be no harmony until he is dethroned and […]

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Making It In Music By, Bob Lefsetz

January 9, 2017
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1. Melody I know, I know, we live in an era of beats. But the public wants something they can sing along with. The biggest act in the business is Adele, and although she faltered with “25,” her previous album, “21,” outsold its competition by a factor of ten. You could sing along with the […]

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Buying Success By, Wendy Day

January 7, 2017
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By, Wendy Day from Rap-Resources.com Let’s say you make great music.  Let’s even say you have charisma—the definition of being a star.  I think it was Snoop Dogg (back when his name was still Snoop Dogg), who said the definition of being a star is when people either want to have sex with you, or want […]

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3 Reasons Why You Need A Music Industry Consultant By, Wendy Day

January 5, 2017
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As the Founder of PowerMoves, LLC, one of the top, well known, and respected Indie Label Consultants in the music industry, I have the opportunity to meet a lot of artists and investors each day and introduce them to what we do and what makes us unique. PowerMoves offers two services: 1) to help people […]

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Navigating The Modern World. By, Bob Lefsetz

January 5, 2017
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1. No one is hip. When someone makes fun of you for not knowing something, laugh it off. The truth is in today’s overwhelming society no one can know everything. No one can see every movie, no one can see every TV show, no one can listen to every record. Used to be professionals would […]

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Marketing For Artists

January 2, 2017
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By, Wendy Day Marketing is the action of promoting yourself and your music through advertising to build your fanbase and make money.  It consists of market research, and positioning of product in the marketplace.  It also spreads the overall image and awareness that is put forth by your brand as you advertise, promote, do interviews […]

Posted in: marketing