Recordings VS Careers. By Bob Lefsetz

June 8, 2022
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Have you seen this video? “We tracked what happens after TikTok songs go viral”: https://bit.ly/3Q8HZhk Unfortunately it conflates monthly listeners with streams, and the difference is important. The bottom line is if you want to make money it’s the total number of streams, not the total number of monthly listeners. Each listener is unique, but […]

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Streaming Statistics

May 31, 2022
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By, Bob Lefsetz HITS ARE GETTING SMALLER There’s an article by Anne Steele in today’s “Wall Street Journal” about the lack of new tracks in the hit parade. “The Song of the Summer Could Be Harry Styles, Jack Harlow, or Even Something From 2020 – The popularity of older songs, due to nostalgic listeners or […]

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Today’s Fandom. By Bob Lefsetz

February 6, 2022
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Is not yesterday’s fandom. Every other day I have people attacking me for what I said about Taylor Swift’s performance at the Grammys over a decade ago. When I research further, I find that most of these people were barely born when this happened. But they need to defend their hero. But Taylor Swift was […]

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Competition. By, Bob Lefsetz

January 17, 2022
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There is none. Huh? What I mean is music is no longer a zero-sum game. Used to be if someone else got attention, you couldn’t. You were always struggling, swimming against the tide, believing someone else had your job, and that is no longer true. Forget number one. There is a game in the Top […]

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Instructions

October 26, 2021
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By, Bob Lefsetz DON’T BOTHER TRYING TO CHANGE SOMEBODY’S MIND Read this article: “Where Facts Were No Match for Fear – Civic boosters in central Montana hoped for some federal money to promote tourism. A disinformation campaign got in the way.” https://nyti.ms/3BgNuSe Then you’ll know it’s hopeless trying to convince people of the truth if […]

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We Are Hiring! Rap/Hip Hop Music Marketing

July 25, 2021
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We currently have a fantastic opportunity to join our innovative and highly sought-after company. We need an experienced hip hop/rap Marketing super star for our team. This includes everything that involves reaching potential fans and helping our mostly rap and a few pop clients stand out from all of the other artists and musicians in […]

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WE ARE HIRING! Rap/Hip Hop Music Marketing

July 25, 2021
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We currently have a fantastic opportunity to join our innovative and highly sought-after company. We need an experienced hip hop/rap marketing super star for our team. This includes everything that involves reaching potential fans and helping our mostly rap and a few pop clients stand out from all of the other artists and musicians in […]

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Corporations Push Back Against Voting Laws By, Bob Lefsetz

April 3, 2021
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I guess corporations really are people. Or at least more powerful than people. And government too while we’re at it. This is a sea change. Used to be government told corporations what to do, and people agitated and protested for change. But people have lost their individual power since the advent of the internet and […]

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Credibility/Authenticity

March 29, 2021
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By, Bob Lefsetz Reprinted from Lefsetz.com Speak from the heart, not the head. Go with what feels right. The more you think about it, the greater the chance you’re sacrificing your authenticity. You can play to the audience or yourself. The audience changes, you don’t. Either draw people to you for who you truly are, […]

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Tik Tok Shut Down/Sale

August 3, 2020
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By, Bob Lefsetz This is a music business issue. Despite the corroded infrastructure of the twentieth first century music business, based on terrestrial radio and a small number of top of the chart records, the best way to reach the target demo, the youth of today, with music, both old and new, is TikTok. We […]

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