Challenges/Rewards By, Bob Lefsetz

March 17, 2017
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CHALLENGE Getting attention. REWARD Barrier to entry nonexistent. CHALLENGE Getting publicity. REWARD Publicity is nearly irrelevant and the means of spreading the word are at your fingertips. CHALLENGE Making money. REWARD Successful artists are making more money in adjusted dollars than they ever were, just not as much as bankers or techies. Furthermore, there are […]

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Attention By, Bob Lefsetz

March 1, 2017
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Attention is the number one commodity in today’s world. Unless you can get it, you cannot proceed. 1. You don’t get multiple bites at the apple. Since attention is scarce and stretched if someone checks you or your product out and is not closed, chances are they will never check it out again. Which is […]

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Dear Wale,

February 5, 2017
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Let me start by saying, “I know.” And “it’s not your fault.” This industry can be VERY fake and exceptionally frustrating at times. I’m in my 25th year, and while I’ve had the opportunity to impact many artists and even positively change the lives of quite a few rappers, I can’t imagine having to deal […]

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Spotify Payments. By, Bob Lefsetz

January 11, 2017
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My inbox fills up with both the famous and infamous, the known and the irrelevant, bitching about Spotify payments, they think the Swedish company is the devil. They believe Daniel Ek got rich off the backs of musicians and this wrong must be righted, that there will be no harmony until he is dethroned and […]

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Making It In Music By, Bob Lefsetz

January 9, 2017
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1. Melody I know, I know, we live in an era of beats. But the public wants something they can sing along with. The biggest act in the business is Adele, and although she faltered with “25,” her previous album, “21,” outsold its competition by a factor of ten. You could sing along with the […]

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Buying Success By, Wendy Day

January 7, 2017
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By, Wendy Day from Rap-Resources.com Let’s say you make great music.  Let’s even say you have charisma—the definition of being a star.  I think it was Snoop Dogg (back when his name was still Snoop Dogg), who said the definition of being a star is when people either want to have sex with you, or want […]

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3 Reasons Why You Need A Music Industry Consultant By, Wendy Day

January 5, 2017
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As the Founder of PowerMoves, LLC, one of the top, well known, and respected Indie Label Consultants in the music industry, I have the opportunity to meet a lot of artists and investors each day and introduce them to what we do and what makes us unique. PowerMoves offers two services: 1) to help people […]

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