LA Reid Gets Canned. By, Bob Lefsetz

May 13, 2017
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He spent too much! And he was Doug’s guy and it’s now Rob’s company. Come on, you expect history to repeat itself ad infinitum? For things to never change? For the wall to fall and democracy to reign in Russia and Napster to happen and for recording CEOs to continue to be big swinging dicks? […]

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Watchwords By, Bob Lefsetz

April 2, 2017
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CREDIBILITY Say what you mean and do not lie. Stand for something. Be trustworthy. It is the antidote to the duplicity pervading our society. Have only one face, not two. Do what’s right in your heart, not what right’s for your pocketbook. Be a paragon of honesty that others can point to and believe in. […]

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Garnet Reid Was Hip Hop. By, Wendy Day

March 29, 2017
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Garnet always described himself as hip hop. It was the greatest compliment anyone could give him. He was raised in hip hop, lived hip hop, and suffered in hip hop these past few years. He was one of the greatest communicators I’ve met, with an ability to explain how he felt in mere words. He […]

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Challenges/Rewards By, Bob Lefsetz

March 17, 2017
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CHALLENGE Getting attention. REWARD Barrier to entry nonexistent. CHALLENGE Getting publicity. REWARD Publicity is nearly irrelevant and the means of spreading the word are at your fingertips. CHALLENGE Making money. REWARD Successful artists are making more money in adjusted dollars than they ever were, just not as much as bankers or techies. Furthermore, there are […]

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Attention By, Bob Lefsetz

March 1, 2017
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Attention is the number one commodity in today’s world. Unless you can get it, you cannot proceed. 1. You don’t get multiple bites at the apple. Since attention is scarce and stretched if someone checks you or your product out and is not closed, chances are they will never check it out again. Which is […]

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Dear Wale,

February 5, 2017
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Let me start by saying, “I know.” And “it’s not your fault.” This industry can be VERY fake and exceptionally frustrating at times. I’m in my 25th year, and while I’ve had the opportunity to impact many artists and even positively change the lives of quite a few rappers, I can’t imagine having to deal […]

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Spotify Payments. By, Bob Lefsetz

January 11, 2017
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My inbox fills up with both the famous and infamous, the known and the irrelevant, bitching about Spotify payments, they think the Swedish company is the devil. They believe Daniel Ek got rich off the backs of musicians and this wrong must be righted, that there will be no harmony until he is dethroned and […]

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