Touring VS Labels By, Bob Lefsetz

August 16, 2018
by

0

The script has flipped, record companies no longer drive the business, they get all the press, but the question is not how many streams you have, but how many tickets you’re worth, then the industry knows if you have real fans. Better to play to the local promoter than the A&R guy. And if you […]

Posted in: Uncategorized

2018 Rules. By Bob Lefsetz

August 15, 2018
by

2

There are no rules, the infrastructure’s been built, now is the time to follow your vision, don’t listen to naysayers, don’t listen to me, you will break through with your art if you are an artist, most people are not, they just want attention, they just want to be rich and famous, but if you […]

Posted in: Uncategorized

Happy Mother’s Day, Mom!! By Wendy Day

May 13, 2018
by

3

Born in 1930, my Mom grew up an only child to a Widow, therefore she was a latchkey kid in the 1940s when it was almost unheard of to be raised in a single parent household. My Grandmother was an entrepreneur—she owned a retail store so my Mom was home alone daily until about 9pm […]

Posted in: Uncategorized

The Attention Economy

March 31, 2018
by

1

By Bob Lefsetz NEVER PROMOTE BEFORE AVAILABILITY You’re lucky if someone’s noticed, if they’re aware of what you’re advertising/promoting, in a world of endless messages once you’ve got someone hooked you need to allow them to click through freely to purchase/experience your wares, this is why Amazon introduced One Click shopping. You want to reduce […]

Posted in: Uncategorized

The Product Is Not Enough. By Bob Lefsetz

January 25, 2018
by

3

If you build it they will not come. Your challenge is getting noticed. So you may be sitting at home, in your beautiful house, with your beautiful wife, asking me…DIDN’T YOU SAY JUST THE COMPLETE OPPOSITE? Yes, in the last decade. Things changed. Bob Dylan sang about that, but no one seems to realize the […]

Posted in: Uncategorized

The New Paradigm. By, Bob Lefsetz

November 8, 2017
by

2

Sales are done. If you want to sell merch at your gig, your best item is vinyl, since it can’t be replicated digitally. People don’t need turntables to play it, many don’t play it at all. It’s a SOUVENIR! From now on think of physical items as souvenirs, not as music. We live in an […]

Posted in: Uncategorized

Old/Young. By, Bob Lefsetz

October 24, 2017
by

1

OLD Believes in the album. YOUNG Believes in the single. It’s all about the track, if you like something you go deeper, it’s about a body of work, click on an act in Spotify and you find what’s most popular and you check that out, assuming you care, and many people don’t, especially in hip-hop, […]

Posted in: Uncategorized