Bernie. By, Bob Lefsetz

February 5, 2016

1

What kind of crazy, fucked-up world do we live in where a 74 year old white-haired Jew from Vermont resonates with the millennial generation more than any entertainer? One in which when the game is rigged an outspoken leader says the rules must be changed instead of preaching false hope. My radar tells me it’s […]

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An Artist. By, Bob Lefsetz

January 14, 2016

4

Never does what’s expedient. Worries about money, but never makes it paramount. Is jealous of others’ success, but puts his head down and keeps working. Knows when he strikes a chord, knows when he gets it right. Look for this resonance, this inner light. When you’ve achieved it, you’ll get an inner smile. Knows a […]

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My Judgement Day

December 27, 2015

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I just found this old article that I wrote in March of 2009, and thought I share it with all of you today: My Judgment Day By, Wendy Day from Rap Coalition (www.WendyDay.com) Today was the first really warm day in Atlanta—warm enough to drop the top on the Beamer. I was riding through an […]

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An Overnight Success

December 17, 2015

3

Adapted from an email I received today: This past weekend in the UFC (Ultimate Fighting Championships) Irishman Conor McGregor defeated champion Jose Aldo…in 13 seconds. The fastest championship KO in the history of UFC. You might love ultimate fighting. You might hate it. You might know nothing about it. But, there is a super important […]

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New Release Paradigm

November 7, 2015

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By Bob Lefsetz 1. NO FRONT-LOADING That’s an old game which pays few dividends in the modern world. Used to be it was about making a big first week splash so retailers would reorder, now physical retail is de minimis and nearly irrelevant. Hype should begin no more than a week out. 2. RALLY THE […]

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Blockchain. By, Bob Lefsetz

August 20, 2015

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Why is it always people without leverage are agitating for change? Those without hits who can see a better way but have no power to make it happen. Makes me yearn for the old days, when these people did not have a voice. When not only could they not get a label deal, they could […]

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Your Rabid Fans

August 12, 2015

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By, Wendy Day Every artist or product needs rabid fans. These are the die hard fans who believe in you or your product, and support you unconditionally. They engage with you on social media, they pay for your music, they come see your live shows, they buy and wear your t-shirts and hats, and most […]

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