Lemonade Views

May 5, 2016

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By, Wendy Day I’m loving the new music business. My clients are having fun, building their fan bases directly, and making money. What’s not to love?! As a student of the industry, never before have we had so much access to data and research (I used to put out music based on my feelings and […]

Marketing Yourself As An Artist

May 5, 2016

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By, Wendy Day Marketing is the overall image and awareness that is put forth by your brand as you advertise, promote, do interviews and basically spread the word about your music (which is your product). You need to know exactly who will buy your music, and tailor your marketing campaign to them. The best method […]

Posted in: Uncategorized

Truth Bomb. By, Wendy Day

May 1, 2016

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What is the HARDEST part of the music business? #HardQuestions I’ve been thinking a lot about how to make sharing information about the music business easier to follow, and easier to understand. And while I probably shouldn’t, because if an artist REALLY wants this, he or she will put in the necessary time and commitment […]

Posted in: Motivation

Taylor Swift Obviously Kissed & Made Up With Apple

April 7, 2016

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By, Wendy Day No Friggin’ way! This is hilarious. Hil. Lair. Ee. Us. http://bit.ly/1RHpgH9 Apple Music’s newest ad shows Taylor Swift running on a treadmill–she pulls up the #Gymflow playlist, taps on Jumpman (Future and Drake), and begins singing along. And with one wild hand gesture, down she goes. She falls on the ground, but […]

Posted in: Uncategorized

MC Till Newsletter

April 5, 2016

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I read this very thought provoking newsletter from rapper MC Till last month about how hip hop needs to grow up, or better said, capitalism needs to grow up. I love what Till had to say, and felt compelled to add to it. Anyway, here’s MC Till’s excellent newsletter editorial, followed below by my response […]

Posted in: Uncategorized

More Attention by, Bob Lefsetz

April 2, 2016

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START SMALL Big time publicity is for big time acts. Not only will most major outlets not cover you, if they do, people will think you’re a hype. Better to start small and hit singles rather than home runs, better to activate a core fan base than try to reach everybody, better to take risks […]

Posted in: Uncategorized

Music Sales, 2006 to 2015

March 26, 2016

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Overall, physical sales have declined while digital sales have increased.  Most recently, streaming music has increased while ownership of digital downloads has declined. The early adopters and influencers in music have been streaming music since Spotify entered the US market in 2011.  Some of us have been streaming via Spotify in Europe since earlier than […]

Posted in: Music Statistics