Browsing Archives of Author »Wendy Day«

The Core

October 21, 2022

1

By, Bob Lefsetz It’s all about your core audience. I know you’ve heard this a zillion times, all that stuff about a thousand true fans, but that’s not what I’m talking about here. Sure, first and foremost you need a fan base, but once you have one, IGNORE THE EXTERNAL, IT’S A WASTE OF TIME! […]

The Playlist Fallacy

July 27, 2022

0

By Bob Lefsetz (Editorial comment: The 12th paragraph is where the jewels begin… ~Wendy Day) You may or may not be aware of the CMA announcement yesterday. The bottom line, streaming works fine. Needless to say, the songwriters, the indies, are up in arms. So, what is the CMA? It’s the U.K. Competition and Markets […]

The Decline of New Music

July 24, 2022

3

By, Bob Lefsetz This story has been buzzing for months, but I point you to a recent article on the decline of new music in the United States: “It’s Official: New Music Is Shrinking In Popularity In The United States”: https://bit.ly/3uZw9gv Is new music not as good? I’d argue that case, but that is not […]

Recordings VS Careers. By Bob Lefsetz

June 8, 2022

0

Have you seen this video? “We tracked what happens after TikTok songs go viral”: https://bit.ly/3Q8HZhk Unfortunately it conflates monthly listeners with streams, and the difference is important. The bottom line is if you want to make money it’s the total number of streams, not the total number of monthly listeners. Each listener is unique, but […]

Streaming Statistics

May 31, 2022

2

By, Bob Lefsetz HITS ARE GETTING SMALLER There’s an article by Anne Steele in today’s “Wall Street Journal” about the lack of new tracks in the hit parade. “The Song of the Summer Could Be Harry Styles, Jack Harlow, or Even Something From 2020 – The popularity of older songs, due to nostalgic listeners or […]

Today’s Fandom. By Bob Lefsetz

February 6, 2022

0

Is not yesterday’s fandom. Every other day I have people attacking me for what I said about Taylor Swift’s performance at the Grammys over a decade ago. When I research further, I find that most of these people were barely born when this happened. But they need to defend their hero. But Taylor Swift was […]

Competition. By, Bob Lefsetz

January 17, 2022

1

There is none. Huh? What I mean is music is no longer a zero-sum game. Used to be if someone else got attention, you couldn’t. You were always struggling, swimming against the tide, believing someone else had your job, and that is no longer true. Forget number one. There is a game in the Top […]

Instructions

October 26, 2021

0

By, Bob Lefsetz DON’T BOTHER TRYING TO CHANGE SOMEBODY’S MIND Read this article: “Where Facts Were No Match for Fear – Civic boosters in central Montana hoped for some federal money to promote tourism. A disinformation campaign got in the way.” https://nyti.ms/3BgNuSe Then you’ll know it’s hopeless trying to convince people of the truth if […]

We Are Hiring! Rap/Hip Hop Music Marketing

July 25, 2021

1

We currently have a fantastic opportunity to join our innovative and highly sought-after company. We need an experienced hip hop/rap Marketing super star for our team. This includes everything that involves reaching potential fans and helping our mostly rap and a few pop clients stand out from all of the other artists and musicians in […]

WE ARE HIRING! Rap/Hip Hop Music Marketing

July 25, 2021

0

We currently have a fantastic opportunity to join our innovative and highly sought-after company. We need an experienced hip hop/rap marketing super star for our team. This includes everything that involves reaching potential fans and helping our mostly rap and a few pop clients stand out from all of the other artists and musicians in […]