Browsing Archives of Author »Wendy Day«

The New Paradigm. By, Bob Lefsetz

November 8, 2017

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Sales are done. If you want to sell merch at your gig, your best item is vinyl, since it can’t be replicated digitally. People don’t need turntables to play it, many don’t play it at all. It’s a SOUVENIR! From now on think of physical items as souvenirs, not as music. We live in an […]

Old/Young. By, Bob Lefsetz

October 24, 2017

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OLD Believes in the album. YOUNG Believes in the single. It’s all about the track, if you like something you go deeper, it’s about a body of work, click on an act in Spotify and you find what’s most popular and you check that out, assuming you care, and many people don’t, especially in hip-hop, […]

The Leaders Of The New School of Rap

September 5, 2017

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By, Wendy Day The recent successes of streaming and sales are proving the popularity of the new wave of rap music even after years of my generation claiming hip hop is dead and clowning the new generation of artists. While I’m not one to say “I told you so,” I will say that I continue […]

Logic. By, Bob Lefsetz

August 24, 2017

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Just when I thought the Soho House was jive… I went for a meeting with a Canadian. That was what the Soho House was pitched as, a home away from home, a place you could do business when you were on the road. But then Soho House came to L.A. And after the usual suspects […]

Publishing Basics And Getting To The Money

August 12, 2017

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This article originally appeared at Songtrust.com Wendy Day is a label consultant who helps build successful careers for independent artists and record labels, teaching them how to make money with music and be profitable in today’s music business. As a 25-year veteran of the music industry who has managed to do the impossible and remain […]

Comparing Mediabase Charts By, Bob Lefsetz

August 11, 2017

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TOP 40 Let’s start with #2, since #1, “Despacito,” is a phenomenon. #2 is Shawn Mendes‘s “There’s Nothing Holding Me Back,” with 17,750 spins. The Vevo video launched June 20th has 111,761,095 views and the lyric video from June 21 has 9,217,720 more. On Spotify, the track has 301,709,142 streams. ACTIVE ROCK Foo Fighters‘ “Run” […]

How To Promote If You’ve Had A Hit. By, Bob Lefsetz

August 2, 2017

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STAY IN THE MARKETPLACE Mystery is history. Remove yourself from the scene and you’re forgotten. Your number one concern is satiating your fans. You do this by giving them news updates and new music. Music is primarily one-offs on YouTube and Soundcloud. An acoustic cover of a new hit or a classic can work wonders, […]