By, Wendy Day
Imagine that you are an unknown struggling artist. Young Thug is in town performing and you have the ability to offer him a few thousand dollars to come by the studio and drop a quick 16 bars. Your cousin knows Akon and said for $80k he’ll sing the hook on your song, you just have to send him the money and the ProTools session. BG went to jail and his boy has some verses for sale to keep money flowing to him while he’s locked down. You’d like very much to have Young Thug, Akon, or BG on a song with you. But it’s not as simple as just having the money to pay for that feature…
Signed Artists Need Their Label’s Permission
Any artist who is signed to a record label is technically OWNED by that label. This means that even if a rapper is my friend, and I want to feature him or her on a song, I MUST get the permission of the rapper AND his or her record label to use the song IN ANY WAY. Whether that song that the artist is featured upon is my single, album filler, on a mixed CD, or just featured on my SoundCloud page for free, I must get a signed agreement allowing me to use the feature. Legally, JUST TO RECORD the song, I must have the permission of the artist and the label to which the artist is signed. If I plan to use it in any way (even for free promotion or on my demo to get a deal), I need the permission of the artist and their label. That permission is called a “clearance.”
I am giving you the legal, raw explanation here! But what’s legal and factual rarely happens in the over saturated, underground music business where everyone is struggling to be heard or stand out. All of those songs that you hear floating around the internet by rappers you’ve never heard of, but that feature known artists like Gucci Mane or Yo Gotti, were most likely never cleared. So this is where every signed artist is about to get really pissed off at me, because doing features is one of the ways rappers make money…but without a clearance from the rapper and the rapper’s label (business affairs dept or lawyer) you legally can NOT use the feature…even if you paid for it. That little piece of paper (the clearance) means everything!!
It gets worse. In order to CLEAR the feature, you must submit the completed song. It doesn’t have to be mixed and mastered, but it does need to be relatively tight. So, you ask, how do I get a Lil Wayne verse on the record without paying him money to be on the song—a song I might not be able to use? You pay him half upfront to record, and half when it clears. Now, I can’t speak for Wayne, but I can speak for most artists. If you don’t pay them in full for the song upfront, they aren’t stepping into the studio to record with you because they know there is a good chance the song will never clear. This is a gray area that has plagued the music business forever. Most rappers will tell you that’s why they charge indie artists so little, because you might not be able to use it “commercially.” If a signed rapper charges another signed rapper $25,000 for 16 bars, but you’re getting him for $7,500, it’s not hard to figure out that there’s a catch.
How do I, personally, get around this with MY clients? I don’t feature artists on songs who might not clear through their labels. Because I’ve been doing this for a long time, I know who I can easily clear and who I can’t clear. I also have some label favors and artist favors stored up so I can flex a little power when asking for a clearance. For example, if I negotiated an artist’s deal at Universal and come back to them after they’ve made tens of millions of dollars on that artist, they might be more apt to clear a feature for me if I’m not putting their artist on some garbage. They also know that if I am behind a project, it has a better chance of succeeding. If I step to a label where I just broke the contract of their biggest artist, they are likely to tell me to fuck off when I want to clear a feature. Politics.
Features Are A Waste Of Money
And lately, meaning the past 5 years or so, I’ve avoided features because suddenly every up and coming rapper decided getting a “co-sign” from someone famous would make them famous, even though it has never really worked for anyone before them. So having a feature from an established artist today, I feel, makes new artists look like they are clueless, as if they have no talent and are just trying to buy their way into the industry. That laziness is a turn off. Plus, buying a feature is a waste of money better spent on marketing and promotion of a hit record.
Let’s say you are one of many new (unknown) artists who has someone famous on a record. You don’t stand out–you are just one of many (prior to Lil Wayne going to prison, he bragged that he was featured on 73 songs). And IF someone does happen to check out a song because someone famous is on it (even though most people do not), they are listening to the famous person’s verse and moving on. It doesn’t make you stand out, it’s not a co-sign, and it makes you look like you are trying to buy success instead of earning it. A truly talented rapper with an emerging fan base would want to stand out on his or her own. Features occur so frequently these days, they do not stand out.
And let’s be real: you aren’t buying the famous rapper’s friendship or support for your song or your career. Why not build your buzz and do songs with established artists when it benefits BOTH of you, so you don’t look like such a mark? At some point, you will build your buzz to the point where established artists will seek you out, vibe with you, and get on your song (Drake with the Migos, Kanye with 2Chainz, Nicky Minaj with 2Chainz, etc). At that point it’s a win win and they absorb some of your new artist heat and you gain some of their fans. So give up that idiotic notion of feeding your own ego of wanting to brag to your friends and family that you have a song with, say, Rick Ross. They see it for what it is: an insecure cry for attention from a struggling wanna-be rapper who paid someone famous to get on a song. In fact, they’re probably secretly hating on you because you didn’t invite them to the studio to meet Rozay. LoL
Getting A Famous Artist On Your Already Hot Single
So, what does a small local label do that has NO connections to the industry or the major labels to clear a feature? The real answer: You don’t feature a signed artist. Or, you get your artist super hot on the streets and in clubs and established artists will come to you. Now here’s where the line gets real murky, because often the more savvy street labels (like CTE, Grand Hustle, YMCMB, etc) want their artists performing along with the hottest local artists, but the major label that OWNS them, does not. Let’s use Jeezy as an example because he does so few features anyway (now you know why). A new artist would want Jeezy on a song because he’s well known, has street credibility, and it’s instant name recognition for an unknown artist to say he has Jeezy on a song. It makes the newer artist feel well-connected, and it might even make it easier to get radio spins or posted on blogs. Jeezy may want to be on a song with whoever is the hottest up and coming artist from an area because it reaffirms his connection to the streets. But for Jeezy to appear on a song, you need a clearance from CTE (which is Jeezy’s label that he owns) and Def Jam.
Most new indie labels don’t have access to a label like Def Jam to clear a song, so they pay the artist to get on the record and then they throw it out on the streets hoping that it blows up. Their mindset is that they will cross that clearance bridge when they come to it. They are hoping that the noise the uncleared song will make for their artist will outweigh the bullshit they are going to suffer. And let’s be real—if it’s a hit record, the major label won’t complain about Jeezy being on it. Protecting their investment in Jeezy only really matters to them when the songs don’t blow up, or are garbage, because it makes their national artist look bad. Imagine if Jeezy had been on that hit Young Thug ‘Stoner’ song. I bet Def Jam would have happily cleared that! That’s what I mean by murky…
Most smaller labels don’t have the budgets, or the proper connections, or even the experience to make a hit record blow up. The major labels know this, so they are reluctant to allow their artists to perform on features. On the flip side, some major labels look at clearances as a come up. Their attitude is ‘if you want to use our national artist that we’ve invested millions of dollars into building, pay us too. You can use our artist and we’ll clear the usage, but it’ll cost you $30,000.’ So, if you are paying $30,000 to the artist and $30,000 to the major label, you can see where this gets a little costly, right? Plus you need radio money, promotion money, blog money, DJ money, promo tour money, marketing money, etc….and you’re on your own to market and promote it.
What About A Hot Producer?
My personal preference for a single is to feature a hot producer rather than a featured artist because I don’t need a clearance to use a hot Drumma Boy track or a killer Sonny Digital beat. I prefer experienced, established producers who have already had successful radio records. Not only do they have a better (proven) understanding of what it takes to get a song on the radio, but the producer’s name is recognized by the DJs and program directors. It gives a legitimate association without needing a clearance. You still need paperwork. It’s called a Producer Dec. It gives you the right to use the track for commercial use (to sell downloads and CDs, and perform the song at shows) as a single and a video. But no label has to clear it because labels don’t “own” producers…at least not yet.
Clearance Realities
But if I want to feature Boosie, Jeezy, Gucci Mane, Plies, Drake, Nicki Minaj, or any other signed artist on a song, I have to jump through paperwork hoops that could possibly kill months and tens of thousands of dollars. There are better ways for me to break my artist on the streets. Having said that, if you absolutely need to feature Lil Boosie on your record, you will buy the feature, record the song, and then submit the song to both Trill Entertainment and Atlantic for clearance. Or, you will do what so many others in this industry have done before you, you will record the song and put it out and say “fuck it!” I don’t believe in doing business that way, but many can’t afford the money, or time, or possible “no you can’t use the song.” If you are buying a Boosie feature in hopes of using it as a radio single for your unknown artist, and you have no connection to Boosie, Trill, the industry, or powerful lawyers, you are an idiot trying to use someone else’s artist to benefit your own pocket or feed your own ego. Why would any label in their right mind want to help you do that? Look at it from their point of view. This is a business. Now maybe, with someone with power in the industry on your side you could get it cleared, but it’s still a risk and you’re asking a lot.
Lack of knowledge is this industry is the #1 killer of artists’ dreams.
I asked a label head within the Universal system about clearing features and was told that “if the artist fights for the clearance and if the artist is in good standing with me, I’ll usually clear it to keep the artist happy.” Another label head looked at it from a financial point of view and said “so, you want to build up your artist by using a verse from my artist that I’ve spent millions of dollars to build? $30 grand off the rip, and more if it’s an A List artist. Plus, you can’t put your song out 3 months before, or 3 months after my artist drops!” Hmmmm, sounds like it’s a business.
Then there are the REAL label politics that you have to worry about if you get signed with your song that has a feature. There is some animosity between major labels—for example, Universal and Atlantic, so clearing anything at one label to appear on a release from the other is a nightmare. So if I am doing a deal with Universal for an artist who is signed to Atlantic (remember, most smaller new labels don’t clear appearances ahead of time), I know that getting that clearance will be difficult. I remember hearing a song on the radio with Gorilla Zoe (Warner) featuring Lil Wayne (Universal). I was so surprised that Block was able to clear a Lil Wayne verse. Turns out it didn’t clear and the song was taken off the album after it had already hit radio and was climbing the charts. If Universal made Warner pull the song from radio, what would they do to Little Local Records, LLC? Welcome to the music business and have a nice day.
j
December 8, 2014
Amen
djbigxatl
December 8, 2014
Reblogged this on djbigxatl.com.
essince
December 9, 2014
Wow I didn’t know all of that about clearing and the issues with getting signed because of a feature song. Thanks for this post, Wendy!
Prun
January 29, 2015
I do not think an Artist is an idiot for using a feature from a Major! You can’t make me see that..now, the clearance stuff, yes I understand. But at the end of the day also if it’s blown up what record company would want to pull it, if it is making money? Come on now!
wendyday
March 9, 2015
Prun–think about what you are saying…the Major label ISN’T making money if the artist (in my example) isn’t signed to them. Would you invest millions of dollars into building an artist so some unknown rapper could put him/her on a song to help blow themselves up? That’s the point really, you (or the major) AREN’T making money on a feature. Only the new artist is pimping the established artist, thinking it’s looking like a co-sign. But it’s not. It’s wasted money that should have been spent on marketing or promotion. Thanks for commenting tho….
P Tizi
April 13, 2016
you say what the strets thinking…everytime i see a whole bunch of known artists randomly thrown on a new album of a new person or old artist trying to reemerge….i think….he/she got that bread, but this look like he/she weak & scared to stand on his/her talent. looking like the artist is selling the other artists on some…” i know niggaz in the hood…im from the burbs but…you know my niggaz so&so…or so&so….yeah they my dudes…..am i cool now?”
I’d love to work with you Wendy but your rates are high yet im sure worth it.
DONNY RAY
April 14, 2016
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changeinadvance
April 20, 2015
Reblogged this on BLOG HEAVY.
roblunamusic
May 1, 2015
Reblogged this on RobLunaMusic.com | All things Music!.
Brandon
August 14, 2015
So I’ve been wondering. Lets say hypothetically that you are a very successful independent artist and the “bidding war” ensues for labels to sign you. Would it be at all likely that you could negotiate to have total freedom when it comes to doing features for other artists?
Mason Wade
August 18, 2015
Because….you cant get most radio or bigger internet radio stations to play most of your music without a feature sometimes or big money behind it… I presented my music to Pandora and they turned it down saying…i either had to chart for them to play my music or get a feature for them to play it…hmmmm how can a local artist chart with virtually no money behind them even if the song is good.
Nathaniel
August 28, 2015
I feel your information, but I guess I’m one of the few who has came up from a featured song(s). I purchased a Juicy J verse and recorded it. Even though Juicy J is a well-known celebrity and I’m just a local artist, what caught labels attention was not just Juicy J, but my verse as well. Which is now a growing hit record. Because of the song I wrote around the verse, it lead me to be accepted among celeb friends I have now, different major labels, offers, and a relationship with Juicy J and his label. I also have a 2 Chainz song that is making noise. The main thing you want to do with those purchased verses before you approach a label, is make sure it’s a radio hit. I got street music from what Ice Cube friend calls it, so 7
I need to make radio songs. So it’s possible to come up off a purchased verse, and no it doesn’t make you seem like an untalented artist. Some of these major labels want to see if you can go up next to a major artist and make a hit, they invest in that. I’m founded by Def Jam Recordings and it wasn’t just the Juicy J or 2 Chainz songs, but my other hits with just me and my networking skills. Thanks for the info.
Bunchesofos
March 13, 2022
Actually I know this post is old but you may be the exception and also the article isn’t saying that someone isn’t talented it’s saying try to bring your music up on your talent and not features . So think for a minute . Here we are in 2022 and I totally get what he’s talking about when he says there’s artists who only get a radio play or known ONLY because of the feature of the well known artist and that’s exactly what I’ve been seeing and hearing for the last few yrs. I’m female and I’m 46 and even though I don’t record or work with major labels , I’ve wrote columns for some of the old school hip hop magazines and everything in this article was going on back in the 80s. Also just because radio plays a song doesn’t mean it’ll be a bit. Remember the part in this article that speaks on industry politics ? Ok well you know radio gets their palms greased to play some b.s songs . The blogs.. magazines.. newspapers..and now social media agents and managers are getting paid to make moves whether the pay is off or on the books. So yes a lot of ” lazy ” artists are just throwing money out there to be heard. No work ethic
Lavatory Records
September 24, 2015
Reblogged this on Lavatory Records and commented:
This is why we always tell our up and coming artists, to not get lured into the trap of paying for a feature!
Hope this is a lesson well learnt for many.
Lavatory Records
September 24, 2015
Thanks for this amazing write up Wendy!
Mason Dumont
October 24, 2015
Hi im mason and im also a girl dont let the name trick you.I write my songs I am 12 years old and I know I want to be a singer I want a famous person to sing one of songs someday thankyou
PITCH GREEN
December 26, 2015
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May 16, 2016
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Hezekiah Montgomery
October 28, 2016
Thanks for the knowledge💯💯
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January 3, 2017
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Sequona Nickerson
February 4, 2017
Thank you for the info
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February 23, 2017
Aaaaah thats cool.. I want girl who has just started music, so that i can make asong with her..
If u know anyone let me know.
Adebayo motunrayo
June 30, 2021
Yes I do
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July 31, 2017
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Richard
June 20, 2018
My little brother is destroying his rep and about to toss 25000 to what the rest of the family thinks is a scam, being told he is going to get bon jovi singing on his album for that cheap. Please..god please, give me sonerbing concrete to show the city he needs to stop. Hes telling radio and town council all this, and i just want it to stop for all of pur sake (especially my mom and her public j9b that hes gonna make her feel shameful to be in public at) i cant even find a cost of bon jovi under 750000, but would love to be able to show legit “no” kind of information
Marc
August 14, 2018
Interesting read I was looking into this Avenue! I agree with getting a producer that was my original thought but I haven’t the slightest clue of how to start the process or get in touch with anyone.
I am working on my first album right now and would love to feature someone as a producer or as an artist just to back it up with a little bit of credibility!
arapocket
March 19, 2020
I love you Wendy
arapocket
March 19, 2020
I love you Wendy!
Avery Hunnings
August 16, 2020
Hi,. can enybody please tell me other platforms that blogger, wordpress, posterous, dupral where I can make blog posts by email?. I need a list of free blog services that allow you to make your post by email..
Trudy Pro
January 7, 2021
On this exciting topic, I try to post to my blogs as if I’m speaking to an individual or talking to the reader directly as I imagine it helps engage the various readers a lot more than writing content formally especially when my blog is based on goings ons, daily thought processes and research for this somewhat controversial subject. I discovered that I however need to use more of the techniques you have mentioned in this posting.
Bunchesofos
March 13, 2022
WOW awesome article ! I’m here in Philly up at 1:30a.m reading about some curious questions that I had in mind about music royalties and features (particularly rappers) and I ended the ” read ” with more of an understanding attached to what I’d already known.