Browsing All Posts filed under »Uncategorized«

Watchwords By, Bob Lefsetz

April 2, 2017 by

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CREDIBILITY Say what you mean and do not lie. Stand for something. Be trustworthy. It is the antidote to the duplicity pervading our society. Have only one face, not two. Do what’s right in your heart, not what right’s for your pocketbook. Be a paragon of honesty that others can point to and believe in. […]

Garnet Reid Was Hip Hop. By, Wendy Day

March 29, 2017 by

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Garnet always described himself as hip hop. It was the greatest compliment anyone could give him. He was raised in hip hop, lived hip hop, and suffered in hip hop these past few years. He was one of the greatest communicators I’ve met, with an ability to explain how he felt in mere words. He […]

Challenges/Rewards By, Bob Lefsetz

March 17, 2017 by

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CHALLENGE Getting attention. REWARD Barrier to entry nonexistent. CHALLENGE Getting publicity. REWARD Publicity is nearly irrelevant and the means of spreading the word are at your fingertips. CHALLENGE Making money. REWARD Successful artists are making more money in adjusted dollars than they ever were, just not as much as bankers or techies. Furthermore, there are […]

Attention By, Bob Lefsetz

March 1, 2017 by

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Attention is the number one commodity in today’s world. Unless you can get it, you cannot proceed. 1. You don’t get multiple bites at the apple. Since attention is scarce and stretched if someone checks you or your product out and is not closed, chances are they will never check it out again. Which is […]

Dear Wale,

February 5, 2017 by

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Let me start by saying, “I know.” And “it’s not your fault.” This industry can be VERY fake and exceptionally frustrating at times. I’m in my 25th year, and while I’ve had the opportunity to impact many artists and even positively change the lives of quite a few rappers, I can’t imagine having to deal […]

Spotify Payments. By, Bob Lefsetz

January 11, 2017 by

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My inbox fills up with both the famous and infamous, the known and the irrelevant, bitching about Spotify payments, they think the Swedish company is the devil. They believe Daniel Ek got rich off the backs of musicians and this wrong must be righted, that there will be no harmony until he is dethroned and […]

Making It In Music By, Bob Lefsetz

January 9, 2017 by

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1. Melody I know, I know, we live in an era of beats. But the public wants something they can sing along with. The biggest act in the business is Adele, and although she faltered with “25,” her previous album, “21,” outsold its competition by a factor of ten. You could sing along with the […]