Browsing All Posts filed under »Uncategorized«

Fox News Scandal. By, Bob Lefsetz

February 18, 2023 by


This is what happens when you tell people what they want to hear. And it doesn’t only happen in politics. Music is one of the worst offenders. It’s built on the premise that anyone can be a star, when this is patently untrue. That’s what people want. Optimism. They don’t want to learn that it’s […]

Lucian’s Letter. By, Bob Lefsetz

January 15, 2023 by


“Sir Lucian Grainge: Music Needs a New Streaming Payout Model… And We’re Working On It”: The model changed. Used to be the major labels controlled distribution and exploitation. It was essentially a closed ecosystem. You needed major distribution or you couldn’t get paid, even if the retailer sold your records. And the majors had […]

10 Things To Do BEFORE Releasing Music Into The Marketplace (Even For Free)

January 2, 2023 by


By, Wendy Day (video explanation at Have a contractual agreement with the producer who made the beat for your songs. Not only do you need a split sheet, but you need a contract that allows you the right to license the track and explains how and where you plan to use it. The price […]

The Core

October 21, 2022 by


By, Bob Lefsetz It’s all about your core audience. I know you’ve heard this a zillion times, all that stuff about a thousand true fans, but that’s not what I’m talking about here. Sure, first and foremost you need a fan base, but once you have one, IGNORE THE EXTERNAL, IT’S A WASTE OF TIME! […]

The Playlist Fallacy

July 27, 2022 by


By Bob Lefsetz (Editorial comment: The 12th paragraph is where the jewels begin… ~Wendy Day) You may or may not be aware of the CMA announcement yesterday. The bottom line, streaming works fine. Needless to say, the songwriters, the indies, are up in arms. So, what is the CMA? It’s the U.K. Competition and Markets […]

The Decline of New Music

July 24, 2022 by


By, Bob Lefsetz This story has been buzzing for months, but I point you to a recent article on the decline of new music in the United States: “It’s Official: New Music Is Shrinking In Popularity In The United States”: Is new music not as good? I’d argue that case, but that is not […]

Recordings VS Careers. By Bob Lefsetz

June 8, 2022 by


Have you seen this video? “We tracked what happens after TikTok songs go viral”: Unfortunately it conflates monthly listeners with streams, and the difference is important. The bottom line is if you want to make money it’s the total number of streams, not the total number of monthly listeners. Each listener is unique, but […]

Streaming Statistics

May 31, 2022 by


By, Bob Lefsetz HITS ARE GETTING SMALLER There’s an article by Anne Steele in today’s “Wall Street Journal” about the lack of new tracks in the hit parade. “The Song of the Summer Could Be Harry Styles, Jack Harlow, or Even Something From 2020 – The popularity of older songs, due to nostalgic listeners or […]

Today’s Fandom. By Bob Lefsetz

February 6, 2022 by


Is not yesterday’s fandom. Every other day I have people attacking me for what I said about Taylor Swift’s performance at the Grammys over a decade ago. When I research further, I find that most of these people were barely born when this happened. But they need to defend their hero. But Taylor Swift was […]

Competition. By, Bob Lefsetz

January 17, 2022 by


There is none. Huh? What I mean is music is no longer a zero-sum game. Used to be if someone else got attention, you couldn’t. You were always struggling, swimming against the tide, believing someone else had your job, and that is no longer true. Forget number one. There is a game in the Top […]