By, Wendy Day from Rap Coalition (www.WendyDay.com) 3/2013
As many of you know by now, this industry is a very difficult one in which to maneuver unless you are inside the inner circle. There is a large circle of people who do business together, and getting into that inner circle is never easy. It’s even gotten harder as the music industry is making less and less money these days.
The cool thing about Hip Hop is that we have never waited for an invitation, and we don’t care if you like us, we just bulldoze our way into situations and make the best of it. We don’t knock and wait for an answer, we kick in the door! Part of that, though, is knowing how, when, and where—and what, to kick in.
An even larger part of stepping into the inner circle is making moves utilizing relationships and connections. If you are missing a key aspect, you need to be able to pick up the phone and call someone legitimate who has that access or knows someone else that they can call to gain access. That access allows you entry (kicking in the door) to the industry, and achieving success will keep you there.
But surrounding you, every step of the way, are usually bullshit people who claim to have access and connections, but don’t. At best, they can get a meeting or a call returned, but they can’t close the deal.
Let me be real frank here: if you are the type of person that people do not like, or if you have any asshole tendencies (including an over inflated ego), you should NOT be on the front lines. Find someone in your camp who is a people person and can kiss a little bit of ass to get what is needed. It’s not a problem if you are not that person, as long as you don’t try to be something you are not. People see right through the bullshit in this industry very quickly, and we all talk to each other (in fact, male or female, we are little gossiping broads in this industry, so expect bad stuff to spread faster than a forest fire).
The hardest aspect for you to overcome, if you are NOT in that inner circle, is knowing who is legitimate, whom to trust, and to whom to turn when you need something accomplished. This industry is ripe with sharks, snakes, scam artists, and idiots. And all of them have one goal—to separate you from your money, especially if it appears as though you have a lot of it.
In the music industry, there are a LARGE handful of clueless, inept people who suck at what they do, but they will happily charge you money to help you. You will lose money and time if you work with them. You will also lose credibility with the legitimate people if you work with them. Inevitably, I get people who come to me asking me to undo something stupid that another “consultant” did to mess up their project. It is ten times harder to clean up someone else’s mistake than it is to start a project from scratch, so expect to be turned down by the legit folks, if your project is already a shambles. I know I won’t touch it.
Oddly, the clueless people who suck at working other people’s projects, seem to be masters of their own self-promotion. Not only are they NOT too busy to send out a ridiculous number of email blasts talking about their “success” on a project (I especially LOVE the ones that come through talking about the meetings they’ve had that didn’t lead to anything, but they sure have pictures of themselves with famous artists and CEOs who would never take their calls again), but they think that doing a little bit of work is the same as finishing a project from A to Z, and they pump that up publicly.
I guess it’s like a little kid learning the alphabet, where they feel that if they can recite the first four letters of the alphabet, it gives them the right to claim they know the entire alphabet. And then they go brag about it. As time passes and you no longer hear anything about their projects, or the artists they’ve worked, or their artists have gone on to find legit people to lead them to success, you soon see who is full of crap. Time exposes it all.
In 2008, I spent a year undoing incredible damage that one of these “master self-promoters” had done to an artist’s career. And he is still out there claiming to have built success for this artist, when all that was accomplished was a big mess for 4 other industry professionals to have to sort out and clean up. Every time I received an email blast from that idiot talking about what a great job he did building this artist, I cringed and rolled my eyes in disbelief. It’s hard for me to decipher if he really felt that something positive was accomplished, or if the goal was just to claim success to get checks from other artists who don’t know any better. Either way, it’s a loss for whomever hires this person. That person has never had any real success or built a successful artist, but plenty of folks still hire him today. He’s even tried to hire me to help him get one of his clients a deal and then dogged me to anyone who’d listen when I passed on that losing opportunity.
On a similar note, there’s an artist out there (many actually) who has built some limited success on taking others’ music and selling it as his own. Of course, in this industry, exposure comes very quickly—you get about a 2 or 3 year run before everyone finds out what a fraud you are. This artist recently got signed and then dropped from a label when it was discovered that he has limited fans but bodacious self-promotion. Why is it that other industries have Better Business Bureaus, Consumer Report Agencies, and Ralph Nader type whistle blowers to expose the frauds, but in the music industry we shrug off the frauds who are jerking people out of millions of dollars every year? I hear folks compare the music industry to the streets and the drug game regularly, but if that were true, we’d have no scams because the consequences of ripping someone off would be very, very high.
There’s an artist in Indiana, whose parents were bilked out of a quarter million dollars that they invested into their son’s career (the Feds got involved in this one). A few guys out of Chicago with no traceable track record of success took these people for a financial ride, promising to help their son accomplish his dream of being a superstar producer. When I asked the parents what made them trust these fraudulent guys (a Google search turned up NO information on them), they pointed out that these guys who were claiming to be music industry executives always showed up to their home in a limousine, so they assumed they were successful. Classic. That’s worthy of dumping a quarter million dollars into a slick talking charlatan? Because they pulled up in a limo. Jimmy Iovine, the head of Interscope Records (one of the most successful labels on the planet) probably wouldn’t even pull up in a limo for a meeting in Indiana.
I remember meeting with a charismatic “producer” when I lived in NY. He flew in from out of town. He constantly cited God for his success and even closed our meeting with “may God bless you!” He had a beat CD of incredible music that he claimed was his own. What I did not know at the time was that this beat CD contained beats of not his own work, but the production of 3 or 4 other producers from his hometown. Although I never did business with him, that “producer” went on to get a publishing deal for his production even though it was not his music. He never became a “super producer” because the real producers back home caught on to what he was doing. Two of those producers who got jerked by this bullshit artist have gone on to become platinum producers in this industry, and the bullshit producer was exposed for being the sham that he is. Couldn’t happen to a nicer guy!! I hope God “blesses” him properly.
A guy out of South Carolina is currently going around offering artists meetings with major label A&Rs for a few thousand dollars. He pays the label folks some of the money just to take the meetings, but he’s been bilking huge amounts of money out of clueless artists who think a meeting with a major label might lead to a record deal (it never does). I’ve seen artists lose tens of thousands of dollars with this scam. I heard this con man has even served prison time for this same fraud years ago, but he’s back out and at it again. Crazy!!
The most elaborate scam I ever heard was an indie label in Atlanta that paid some guy over a million dollars to get them a deal. He produced a contract from a major label for a multi-million dollar deal, but the contract was forged and he disappeared as soon as the fee from the indie label was in his bank account. The indie label was afraid to press charges because they didn’t want the public embarrassment nor did they want their introduction into the music business to be one where everyone knew they got swindled.
Some of the less reputable radio promoters have jerked artists out of tens of thousands of dollars to secure radio spins that they say will lead to them getting signed to a record deal. It never does, and no one wins but the radio promoter. They hit a quick 20 or 30 grand lick and disappear after telling the artist that the record didn’t react or didn’t research well at radio and to come back with another record and some more money. Or they just stop answering their phones.
And lastly, I will mention all of the talent shows and contests that charge desperate artists a couple hundred dollars to compete while offering a prize that has little value (a record deal that never leads to anything or a cash prize that is a small percentage of what the contest earns). Most of these shows don’t charge artists outright, they force them to sell 10 or 20 tickets for $30 each. This fills the audience with other artists and their families and friends which then has the artists performing in front of no one who can help their career. I’ve seen some showcases promise A&R judges will be there, but since artists never get signed from these types of events, I can only assume the label reps get paid to be there.
All this to say, when you do other people dirty—intentionally, or through inexperience and ignorance, there is a price to pay. This industry is built on connections and relationships. Once you burn them out, there’s nowhere else for you to go, but down. And it happens very, very quickly. And I am happily spreading the word. On the flip side, this is 2013 and enough information exists for artists about how the music industry really works. It’s not a secret. If your lack of research and desperation leads you down a road to get jerked, there aren’t many folks who will feel sorry for you. If it seems too easy, or too good to be true, it probably is. Want a record deal? Build a regional buzz for yourself.
mosesavalon1
March 12, 2013
I can certainly answer yourquestion about why the are not enough scam exposers. Ive been exposing scams in music for 14 years. http://Www.mosesavalon.com
wendyday
March 21, 2013
You have absolutely been exposing scams for years and you’ve written great exposés. I’m hugely thankful you exist.
Donniestrise
November 11, 2013
Thank You for this article. I have a friend who is your local YouTube rapper from SC. Some one called him claiming Atlanta. Record label YBLF. They want him to sign a contract potentially making 3.5 mill possibly wiyh Sony and ither labels. It soybds luke a hoax so I researched and of course no information on them. The I researched scams. They want him to meet Thursday to sign contracts hmmmm
gotscam
February 16, 2014
I’m an indie artist. I thought I might be scam by a indie record label owner, BM Dubb. which is Dubb Spot Records. He is a total big Scammer! I paid up a one time fee for my music distribution which claimed to distribute unlimited music singles and albums on my behalf. After one single, he began to get negative and verbal attacking my music work and refused to release to distribution network. Many excuses that make me wary of such people.
Now, I want to terminate his company music agreeement which I signed into it. I have asked a voodoo professional to put a curse on him. I hope he would get his retribution soon! He could scam me could also scam other artists. In the end, he would die soon!!
sha
March 8, 2014
Anyone Ever hear of the record label Culture Shock Original out of CO?
Musicman
March 25, 2014
There is a label out of MN called Pamir Entertainment that is not only scamming artists that sign up with the label by charging them a $500 “deposit” to join the label, sabotaging the project and keeping the money, but the owner also cons people into “partnering” with him. He gets them to invest a large sum of money into the company in exchange for 50% stake in the profits, promises them their money back within a certain time period and then comes up with every excuse in the book for why they can’t make their money back. They also claim to potential clients that they are a division of Universal Group. Steer clear of this scam label and the owner.
Sw
March 25, 2014
Sent from my Xperia™ smartphone
Mary
July 6, 2014
DO NOT WORK FOR THESE PEOPLE ! Elbert West & Debbie Randle. These two people are posing as having a music label (HONKYTONE RECORDS, LLC) while trying to get investment moneyfor a record label that has a dissolution date of August 9, 2012. Multiple unpaid sessions and pension. Unpaid promoters, videographers, engineers, musicians,, and the list goes on.
PLEASE BEWARE in the Nashville, TN and surrounding areas. They are always on the move so DON’T BELIEVE THEIR LIES, CONNING, AND SCHEMES.
Jake
May 20, 2015
So i have a meeting setup with Lenny S A&R and the guy who setting it up looks so legit but want 2500$ before i walk in and i have to go outta state to ATL
Kj
January 23, 2016
How did that meeting go Jake?
Bcareful1982
February 2, 2016
Danie Cortese is the biggest scam in USA/CANADA. She has taken many USA indie artists for a ride! Wait until all the CD’s you send out to her fabricated country lists that claims interest in your music only to be later sold on all on eBay while you sell nothing during their so called airplay. She will scam the shit out of you for her fake promo on singles. Her Facebook page has little followers for a reason. #BeSmart #AvoidDanie
Ryan David Brown
June 1, 2016
Watch out for this tricky scam!
dthomaslive
September 21, 2016
I almost fell for this scam this morning. Same exact story, figured something was iffy reached and food this article, (which is the only one i can find by the way) and it helped me to not spend one dime with them! thanks for sharing!
dthomaslive
September 21, 2016
*Searched and found
Lloyd's of Rochester
August 19, 2016
Thank you to Ryan David Brown. Wish we had seen your story sooner, but glad we found it soon enough to minimize damage.
RadioClub
September 28, 2016
Radio Club –
Spoke to Steve Walker about an Hour ago for my group Radio Club. He told us he likes the music but was not sure about our work ethic and the only way to prove to him that we are a good investment is to show him that through a check list he will provide us if we are approved by All Access Industry based off of our interview over the phone. He expressed that he submitted our music and Atlantic Records expressed interest. He contacted me from a (215) 921-8465 number from Philly. He then told us we need upscale press and if we are approved he can can get Radio Club press from MTV or Vibe magazine for $225. If we have this then he can show this to Labels to prove we are a viable entity. As of right now he told us he would call back around 3pm today based off the approval. If not accepted as clients we will have to pay $2500 but because he believes in us he wants to represent us no matter what. My whole music career I have had scam artists try convince me that giving away my hard earned money would help my career in the long run but this guy Steve Walker is pretty sharp.
http://www.industryallaccess.com/
The website seems official and when you call the front office it seems legit. Definitely sad to read this article but glad I searched his name before we agreed to anything.
wendyday
October 9, 2016
😳
ADAM SOUTH aka GREAT WHITE The MC
October 20, 2016
ADAM SOUTH (GREAT WHITE The MC) , here.. Ya from the very first phone call in his second breath / sentence the guys already talking about getting signed and talking fast and over you like some big shot.. Thats too fast and not professional.. and that they only provide all the great services in all the areas on there website with signed artists only. A lot of those specific things and areas independent artists can use and help in and if they were serious they would be happy or should be. the website looks legit but if they are multi-million dollar company like they say right from the very first call i think there twitter and facebook / other sites are a little lacking with only around 4-5k followers / likes. At the same time although, its hard to say because they might not want 10’s of 1000s of followers and such companies THAT ARE LEGIT for what they are saying the things they are for are supposed to be more private a lot of the time and yes like mentioned above by another person i think real opportunities dont ask for money. The website can definately be convincing and looks great and like the write ups sound very professional in the section about all the areas they will help an artist in. I got a feeling though like who really visits the site ACTUALLY and cares about these artist interviews lol. And you dont see on google any magazine IMAGES either when you search and go to the google images section. I know from my own knowledge about those things and they got it on point ( Services ) theyll help the artist with but it makes no sense if there declaring right from the first call they only get that? If there signed artists? Ill see how my experience goes. Im no chump and I been active artist since like 2000 and I have bin a very ‘ self – taught ‘ and successful independent artist along the way. so far I have had one call and duee to me being sick postponed the call for the interview so im going to talk bold, tough and clear/confidant and see what they say next…….
Meena Khan
February 21, 2017
I am a songwriter who has managed to receive offers for working with one Artist and two Labels which I declined. I however took up on an offer with one of the top three labels in the world after they requested my biography and demo hard-copies last year that dragged me through a five month tango in which they lied to me about ‘sending my contract’ on several occasions and then recanting as if lost into finally completely ignoring my emails.
Michael A. Misquez
December 3, 2017
I don’t listen to the radio anymore. My words and real life stories are out there . I was told to tell my mother that I was going to by her a castle on a number of occasions. They made lots of money and gave me nothing! What makes it even sadder is that a number of the songs have to do with how I was (in real life) betrayed. Then the person who I thought was a friend allowed all these songs to go through the system . They made millions off of my misfortunes/betrayals and hard times and then they themselves betray me. So it is betrayal on top of betrayal.
Fool Me Once...
December 29, 2017
There is no Steve Walker at IAA. Steve Walker is Khalif Wilson, the owner of Industry All Access.
Also, he’s been convicted of ID theft, forgery assault and many others. See here:
https://ujsportal.pacourts.us/DocketSheets/CourtSummaryReport.ashx?docketNumber=MC-51-CR-0708401-2003
DO NOT TRUST THIS COMPANY
Evil Wagenius
January 7, 2018
Hate to say this but there’s no hope for any artist that doesn’t have a real industry connect that’s relevant.
For example, the problem is even if you have a $20k budget to promote yourself you’ll only end up SCAMMED by a ton of DJ’s, Radio Stations, Club Promoters and online Marketing Services etc. They service small areas without much impact on fanbases because of the over saturation of artists.
Dope boys and other criminals seem to have better opportunities because they grease the pockets of those in the right circle. Payola isn’t new and everyone has done it at some level.
The real music industry is designed for a select few and the rest are playing house and drowning in a sea of indie artists. Even a millionaire without a connect is wasting time.
If you think for a second that those who magically blow up don’t have a solid connect working quietly in the background, you’re setting yourself up for failure. Doesn’t matter what genre it is, the whole industry shady.
Evil E Wagenius
January 8, 2018
Hate to say this but there’s no hope for any artist that doesn’t have a real industry connect that’s relevant.
For example, the problem is even if you have a $20k budget to promote yourself you’ll only end up SCAMMED by a ton of DJ’s, Radio Stations, Club Promoters and online Marketing Services etc. They service small areas without much impact on fanbases because of the over saturation of artists.
Dope boys and other criminals seem to have better opportunities because they grease the pockets of those in the right circle. Payola isn’t new and everyone has done it at some level.
The real music industry is designed for a select few and the rest are playing house and drowning in a sea of indie artists. Even a millionaire without a connect is wasting time.
If you think for a second that those who magically blow up don’t have a solid connect working quietly in the background, you’re setting yourself up for failure. Doesn’t matter what genre it is, the whole industry shady.
BarbaraDee
January 15, 2018
What you mean by regional buzz….I’m Aspiring Background Vocalist and I’ve been trying to network with people for over 3 yeears and it’s definitely hard. And I definitely don’t want to deal with scammers. Thank you for the Awesome Inspiration 🙏❤😎🇺🇸😎🙋😎 Come